Ellevest

What is Ellevest?

Ellevest is a wealth management and financial planning platform built with a stated focus on women. Founded by Sallie Krawcheck, the company reports managing over $1 billion in assets. The service offers membership starting at $5 per month. Clients can choose between fully managed investment accounts, a standalone financial planning engagement, or a combination of both. The fee structure includes an assets-under-management component that varies by account size, as well as a fixed planning fee.

Who is Ellevest for?

Ellevest targets women, but the service is available to any investor who meets the minimum requirements. The platform segments clients by wealth level. Personal Wealth Management is available for accounts with at least $500,000. Private Wealth Management requires a minimum of $1 million. For individuals who only need a financial plan and not ongoing portfolio management, Ellevest offers a financial-planning-only engagement at a flat annual rate of $4,800. This structure suggests the service is built for high-net-worth clients or those willing to pay a premium for a dedicated plan, while the low monthly membership fee lowers the barrier for basic access.

How much does Ellevest cost?

The monthly membership fee starts at $5. For managed accounts, Ellevest charges an annual assets under management fee that ranges from 0.35% to 1.25% depending on account balance. The verified fee schedule as of July 2026 lists the following rates for accounts between $500,000 and $10 million:

• $500,000 to $1 million: 1.25%
• $1 million to $2 million: 1.00%
• $2 million to $3 million: 0.95%
• $3 million to $5 million: 0.90%
• $5 million to $7 million: 0.80%
• $7 million to $10 million: 0.70%

The lower end of the stated range (0.35%) is not detailed in the published schedule but may apply to smaller account balances. For clients who opt for financial planning without ongoing management, the fee is a flat $4,800 per year. No additional AUM fees are charged for that engagement.